If you purchased a B2B Sales Leads list for $5,000 and 40% of the data turns out to be bad you've wasted $2,000. Not correct.
The actual cost is significantly more than that if you count the salaries of your tele-sales people, the time they wasted calling bad leads, and the potential revenue per deal lost due to the ineffectiveness of the bad data.
Use the calculator below to see for yourself the true cost of bad data.
Please fill in the highlighted fields to calculate the costs you are incurring due to bad data.