This week's MarketingSherpa case study, "Email Deliverability: Publisher moves beyond double opt-in to avoid 1,000 hard bounces per day," by Courtney Eckerle is a great illustration of the importance of avoiding hard bounces.

Earlier this week we talked about what makes technology user lists so powerful as marketing and sales tools. Today we wanted to shine our spot light on one of our most popular technology users list, Microsoft Dynamics users.

In the past we've talked about a few specific Technology Users List, also known as install base lists, that are popular among our clients (SAP and Salesforce being two of the most popular). But what are technology users lists and what are their advantages?

A Sales Inside Inc. customer developed a unique vending machine concept for businesses and needed to create demand and develop leads.  This company tried a number of list brokers and email marketing companies and they all suffered from the same two issues.  One, they did not have the sophistication to determine how many employees worked at a particular location.  Many lists include a total number of employees but not how many are located at any particular facility. This is critical information for this customer because they know that the ideal client for them has a certain minimum number of employees in a location.

If you're in the market for a B2B database chances are you've run across companies advertising super low-cost databases. There are a number of companies that are selling these low cost "bottom shelf" databases, and they can be attractive if you're trying to save some money on your B2B database marketing.

With the marketing community putting so much emphasis on inbound marketing it can be easy to forget about direct mail marketing campaigns. Direct mail marketing isn't dead or gone, far from it. When was the last time you went to  your mail box and didn't have at least once piece of promotional material waiting for you? When it comes to B2B, direct mail campaigns are far from dead which is why we wanted to share 10 of our favorites tips from Al Lautenslager's "99 Tips for Direct-Mail Marketing" that appeared on the Entrepreneur marketing blog. Here are our top ten direct mail tips:

Building and maintaining a quality B2B contact list can leave sales reps and marketers with a lot of questions. The good news is that over the years we've heard them all. However, there are a handful of questions we get over and over again here at Sales Inside, and we figured we'd put the answers to 3 of them here on the blog.

A common goal among email marketers is to increase the number of B2B contacts they have in their email marketing database. Collecting an ever increasing pool of email addresses is a pursuit that can, and has, spawned whole blogs and even careers, so it's no surprise that it has also given rise to a less savory side of email marketing; spam traps.

Here at Sales Inside, we love B2B marketing lists. End user lists, direct mail campaign lists, or email marketing lists we love them all! But just because we will always love a list doesn't mean all lists are created equal.

It's pretty much accepted now a days that email marketing is here to stay, but a recent report by Experian Marketing Services shows that email is not only growing it's also bringing in more money. Marketing Profs writer Lenna Garibian broke down the most important details from the report.