Most of the customers ask us if our b2b contact lists are "Opt -In" . I think the intent of their question is to find out if they will be in compliance with CAN SPAM ACT by emailing to contacts on a purchased list. In my opinion, compliance with CAN SPAN ACT has nothing to do with the type of list whether it be purchased, rental, or an Opt-In list built in-house. Buying an Opt-In list does not automatically make anyone CAN SPAM compliant. Every marketer has to stay CAN SPAM compliant at all times irrespective of the type of list. The good news is that it is not difficult. You just need to set up the email campaign in a way that it meets the requirements.

B2B Lead Generation

Five tips for designing effective B2B lead generation Surveys

We all know that Surveys are one of the great ways conducting market research in order to understand our customers and market behavior, characteristics, profile etc. Have you ever thought of using the Survey techniques for doing an exclusive lead generation?  Try designing one short and simple survey to identify the pain points of your prospects and or customers with the following tips: