How to Build an Email List: 4 Quick Tips for Building A Great List
Posted by Gaurav Sawhney on Tue, Jul 24, 2012 @ 09:00 PM
One of the most commonly asked questions in our industry is, "How do you build an email list?" Knowing how to build email lists often makes the difference between a successful email marketing campaign and a flop, and email marketers are always looking to improve. The good news is that there are a lot of options for filling out an email marketing list, or even for building one from scratch.
1. Buy a List: If you are trying to break into new markets, roll out a new product, or looking to jump start your email marketing campaign you might want to consider a leads list creation service. List creation services can create a custom list for you and your needs, focusing on whatever demographic is important to you. If you're looking for help finding a B2B email marketing list vendor, or narrowing down your criteria, check out "Six Criteria for Ordering a Great B2B marketing List" and "How to Choose the Best B2B Marketing List Vendor."
2. Calls to Actions: Calls to action (CTA's) are awesome ways to find new contacts. After you've come up with a great piece of content that you think your prospects will want, you can create a CTA for it that requires visitors to provide you with their email so that they can download your content. Add your CTA to your YouTube videos, your Facebook page, your website, and any other social media outlet you use.
3. Offers: Create offers to appear on your LinkedIn company page, or other social media outlets, that require an email address to participate in. You don't have to offer a trip to the Great Wall to get people to sign up, free consultations or even a small amount off of an order/purchase can motivate people just as well.
4. Social Sharing Buttons: Social sharing buttons on your website, blog posts, and emails make it easier for your readers to share your content with other people. The more people who see your content, the more who will sign up for your newsletter, respond to a CTA, or subscribe to your blog.
These four tips for how to build an email list are just the tip of the iceberg. What are some of the ways you've tried to build your email marketing list?
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