How we helped execute the 1st phase of a market development strategy
One of the leading IT companies wanted to target multinational companies. The goal was to identify companies headquartered in America having physical offices in other countries. Our customer had a database of 100,000 target companies and partnered with us for researching all 100K websites. We designed a web form to collect all the intelligence including company’s firmographic information and contact data. Next, we then put together a team of 20 + researchers and QA analysts. The team was trained to identify the multinational companies by using the internet for research. Their job was to look through several pages of the target companies website, apply human intelligence and capture the data in a specifically designed web form. The results were fed in a database server for QC, analysis, tracking and reporting on the data coming in from each individual research agent. The team worked tirelessly for 12 weeks and successfully completed the project with 95% accuracy rate purely using the internet for research. By the completion of the project we were able to deliver about 10K multinational companies from a database of 100K companies. These 10K companies are now in various types and phases of marketing campaigns like email marketing, webinar solicitation, telemarketing and appointment setting etc.
Please contact us if you have a similar research or other data discovery needs that demand manual web site scraping coupled with human intelligence. We can cater to a variety of needs like contact discovery, competitor web sites analysis, product features compilations etc just by using the internet for research. We can capture anything that is available on the internet, put it in a format that is easy to understand and helps you take decisions. We have qualified and experienced offshore internet researchers. Contact us now.